Monday, June 17, 2013

Navigating the Health Care Mobile Device Revolution


Health Care Mobile Device Revolution

An FDA letter in May admonished an Indian software developer that it needed FDA clearance for its urinalysis app. This action sent a warning to other mobile health firms that many medical marketing apps could be interpreted as medical devices. 

The FDA's action alone does not establish nor spell out which kinds of apps could be regulated; and the FDA's final guidance on mobile health apps, due this fall, will not settle some important issues in this area, which include:
·      Differentiation between disease-related and wellness-related apps. For instance, weight loss/diet app that includes a calorie counter and a pedometer, for example, doesn't need to be regulated if it's promoted for general wellness and fitness. However, if that same app is marketed it to people with a specific disease, such as diabetes, as a diabetes management tool, it can be interpreted as a medical device.
·      Accessories (which will be defined/dealt with in separate guidance) used with a medical device to enable it to operate--is defined as an accessory to the device and must be regulated. An example includes software that connects a glucose meter to a cellphone ‘could be’ defined as an accessory.

For a detailed overview of mobile medical apps & the regulatory landscape, see article below.

SOURCE: The Speed of Innovation: Mobile Radiology Apps are Evolving at the Speed of Imagination – But Can Regulators Keep Up?
American College of Radiology, author: Chris Hobson (Feb 27, 2013)

Full article and cites appear below.

Apple’s iPhone kicked off the mobile device revolution just five years ago, and now there are well over a million apps in existence. Tens of thousands of these apps are designed to either improve or maintain user health, doing everything from measuring blood pressure to monitoring a patient’s adherence to certain medical treatments. A fraction of these medical apps are designed for radiologists, transforming a smartphone or tablet into, for instance, a portable workstation on which to perform occasional primary diagnoses. 

The number of these mobile medical apps is growing rapidly. According to Research2Guidance, a research firm specializing in mobile technology, 500 million smartphone users will be running health-related apps by the year 2015.1 Before a subset of these apps can be marketed to the public, however, software developers must make their existence known to the federal government. But with so many new tools being developed so fast, some have begun questioning whether the government can regulate them quickly and efficiently enough to avoid stifling innovation. 



Regulations for the 21st Century 
Since health-related apps are being created at a breakneck pace, some software vendors worry that government oversight could slow the development process. The U.S. Federal Drug Administration (FDA) regulates medical devices, which include a subset of health-related apps known as “mobile medical apps.” Important benchmarks of the agency’s efficiency in regulating these devices and apps had steadily worsened over the past decade so, in 2011, the FDA laid out a plan of action that has improved the review process.2 Later that year, the agency put forth a draft guidance, to be finalized in 2013, that designated a small subset of mobile medical apps that the agency will oversee. In addition, the guidance outlined into which pre-established medical device categories mobile medical apps should be placed, further clarifying the process for developers. These categories are named Class I, Class II, and Class III. 

When evaluating the market readiness for mobile medical apps, the FDA applies a risk-based approach to classification: Class I represents apps that pose the least risk to a patient, while Class III designates the apps that carry the greatest risk. Apps that fall into Class I or Class II, which are deemed substantially equivalent in safety and effectiveness to an already legally marketed app, use what is called a 510(k) pathway, or a premarket notification, to gain FDA marketing clearance. In other words, these mobile medical apps do not represent a total departure from other apps already in existence that have proven safe and effective for users. Software developers who submit information about their apps for an FDA premarket clearance through the 510(k) pathway are usually notified within 90 days that their product meets the requirements, after which time they may proceed to market their product with the FDA’s clearance. 

If, on the other hand, the vendor is developing a Class III app, then they must apply for premarket approval (PMA). Class III apps are comprised of “those that support or sustain human life, are of substantial importance in preventing impairment of human health, or which present a potential, unreasonable risk of illness or injury.”3 PMA represents a more rigorous review process, and developers must demonstrate safety and effectiveness of their product to the FDA in order to receive approval to market it. This designation applies even if a similar app is already being legally marketed. 




Innovation Under Threat? 
According to the FDA, all of the radiology mobile apps it has approved have fallen into the Class II category, which, explains David S. Hirschorn, MD, director of radiology informatics at Staten Island University Hospital, has caused little disruption in innovation. This is largely because, to his mind, the 510(k) process is so short. “Of the software vendors I’ve talked to, no one has said that the FDA is dragging its heels during the review process,” he notes, saying that the organization strives not to over-regulate medical apps. Indeed, the agency treads lightly when it comes to medical software. “With the exception of mammography,” he asserts, “states regulate the practice of medicine, not the FDA.”

But while the FDA generally cannot regulate the practice of medicine, medical app manufacturers do come under its purview. The agency distinguishes whether or not it has oversight authority over a product based on a product’s intended use, which largely depends on how a vendor markets it. Hirschorn illustrates the fine line the FDA walks with an example: “If a magnifying glass is advertised as something that can help you see small things, it’s not a medical device. If, however, it’s advertised as helping you to see micro-calcifications in a mammogram, then it’s a medical device,” and the agency has right of approval over it. 


Bradley Merrill Thompson, general counsel of the mHealth regulatory coalition in Washington, D.C.,agrees. While he would like to see the premarket notification process for mobile medical apps cut down, he doesn’t believe that the FDA is overly suppressing innovation. “The pace at which the agency moves is dependent upon its available resources,” says Thompson. “It’s a balancing act between speed and resources — it can only hire so many staff members without getting more resources either from Congress or from user fees. The FDA has to go through a deliberate product-approval process but also try to move as fast as possible.

Time Is of the Essence 
Others, however, are not convinced that the FDA’s approval process paves the way for innovation. Joel C. White, executive director of Health IT Now, in Washington, D.C., states that the life cycle of many mobile apps is shorter than the time it takes to go through the FDA approval process. “Some apps are updated weekly, and in some cases daily,” he says. “Turnaround time will be crucial to ensuring the latest, best information is available for providers to treat patients.” He recommends a more hands-off approach to regulation: “At a minimum, software that poses the least risk should fall outside the FDA review process. Only when a product interacts with a variable like human physiology should the FDA be involved.” 

But there are steps developers can take to reduce turnaround times, argues FDA policy advisor Bakul Patel. “One point I can emphasize to help reduce frustration is the need to talk to us early in the development of mobile medical apps,” he notes. “The FDA can discuss data needed to show safety and effectiveness with developers so they can plan those requirements into the development of the app. This can help developers to find the quickest path to market, help them use resources more efficiently, and shorten review times.” 

Although finding the quickest route to market may be helpful for developers, however, it is the end product — and the end users — that matter most. In Hirschorn’s experience, radiologists tend not to suspect the safety of the software they use, often assuming it is safe unless told otherwise. “They focus more on the clinical task and less on the software itself,” he explains. “As a consequence, though, they are very unnerved if they learn that what they were shown by a computing device was not what they thought it was. This implicit trust can lead to a strong distrust if the radiologist feels she has been betrayed by the technology,” he says, emphasizing the need for government oversight to ensure that products work as they should. 

The rapidly changing landscape of mobile medical app development is a cause of both optimism and unease. By working with developers and vendors, the FDA is making an effort to alleviate this concern. While innovation will only increase the speed at which new technologies are born, spurring unimaginable new treatment options, the public’s safety must also be taken into account. Radiologists would do well to ensure that the apps they use are tested thoroughly so that their trust in the technology remains strong.

ENDNOTES 
1. Mikalajunaite, E. “500m people will be using healthcare mobile applications in 2015.” Available at http://bit.ly/MobileAppStudy. Accessed Dec. 8, 2012. 
2. U.S. Food and Drug Administration. “Improvements in Device Review: Results of CDRH’s Plan of Action for Premarket Review of Devices.” Available at http://bit.ly/FDAPlanOfAction. Accessed Dec. 9, 2012. 
3. U.S. Food and Drug Administration. “Premarket Approval (PMA).” Available at http://bit.ly/FDAPremarketApproval. Accessed Dec. 8, 2012. 


###

Tuesday, May 14, 2013

FDA News sBLA submission Seattle Genetics (NASDAQ:SGEN)


Seattle Genetics announces ADCETRIS® (Brentuximab Vedotin) Supplemental BLA accepted for filing by the FDA. sBLA supports use of ADCETRIS for retreatment and extended duration of therapy in relapsed Hodgkin Lymphoma and Systemic ALCL
Full press release follows.
SOURCE: Seattle Genetics
BOTHELL, Wash.--(BUSINESS WIRE)—May 14, 2013, Seattle Genetics, Inc. (NASDAQ:SGEN) announced today that the U.S. Food and Drug Administration (FDA) has accepted for filing a supplement to the Biologics License Application (sBLA) supporting the use of ADCETRIS (brentuximab vedotin) for retreatment and extended duration beyond 16 cycles of therapy in relapsed Hodgkin lymphoma (HL) and systemic anaplastic large cell lymphoma (sALCL). The FDA is expected to take action on the application by September 14, 2013. ADCETRIS is an antibody-drug conjugate (ADC) directed to CD30, a defining marker of HL and sALCL, that was granted accelerated approval by the FDA in August 2011 for relapsed HL and relapsed sALCL.
“The FDA’s acceptance of our sBLA submission is an important step towards making ADCETRIS available in the retreatment and extended duration setting, and we look forward to the regulatory outcome.”
“Our goal is to broaden the ADCETRIS U.S. labeling claims to provide both patients and physicians the opportunity to incorporate ADCETRIS into additional HL and sALCL treatment settings,” said Clay B. Siegall, Ph.D., President and Chief Executive Officer of Seattle Genetics. “The FDA’s acceptance of our sBLA submission is an important step towards making ADCETRIS available in the retreatment and extended duration setting, and we look forward to the regulatory outcome.”
The sBLA is based on results from a phase 2 clinical trial with two treatment arms. One arm evaluated retreatment with ADCETRIS in patients who previously responded to treatment with ADCETRIS, then discontinued treatment and subsequently had disease progression or relapse. The other arm evaluated extended treatment with ADCETRIS beyond 16 cycles of therapy. The sBLA submission includes updated data sets from this phase 2 trial.
Preliminary data from this trial were previously reported at the 2011 American Society of Hematology (ASH) Annual Meeting and at the 2012 American Society of Clinical Oncology (ASCO) Annual Meeting. Highlights include:
Retreatment:
   Of 23 evaluable patients who were retreated with ADCETRIS, 70 percent (16 of 23) achieved an objective response, including nine complete remissions and seven partial remissions.
   Median duration of retreatment objective response was 8.8 months.
   ADCETRIS was generally well tolerated in the retreatment setting. The most common adverse events were peripheral neuropathy (46 percent), nausea (42 percent), fatigue (38 percent), diarrhea (33 percent) and fever (29 percent), the majority of which were Grade 1 or 2.
Extended duration of treatment:
   Extended treatment data were reported from 17 patients with a median duration of treatment of 17.3 months (approximately 24 cycles of every three-week dosing).
   The overall objective response rate with extended treatment was 88 percent, including 76 percent complete remissions and 12 percent partial remissions.
   ADCETRIS was generally well tolerated in this setting, with the most common adverse events being peripheral neuropathy (71 percent), upper respiratory infection (53 percent) and fatigue (47 percent). Adverse events were effectively managed by dose delays and reductions, with less than ten percent of doses delayed or reduced. All events of peripheral neuropathy and upper respiratory infection were Grade 1 and 2 and one patient experienced a Grade 3 fatigue event.
ADCETRIS is currently not approved for retreatment and extended duration beyond 16 cycles of therapy in relapsed HL and sALCL.
About Lymphoma
Lymphoma is a general term for a group of cancers that originate in the lymphatic system. There are two major categories of lymphoma: Hodgkin lymphoma and non-Hodgkin lymphoma. Hodgkin lymphoma is distinguished from other types of lymphoma by the presence of one characteristic type of cell, known as the Reed-Sternberg cell. The Reed-Sternberg cell generally expresses CD30. Systemic ALCL is an aggressive type of T-cell non-Hodgkin lymphoma that also expresses CD30.
About ADCETRIS
ADCETRIS (brentuximab vedotin) is an ADC comprising an anti-CD30 monoclonal antibody attached by a protease-cleavable linker to a microtubule disrupting agent, monomethyl auristatin E (MMAE), utilizing Seattle Genetics’ proprietary technology. The ADC employs a linker system that is designed to be stable in the bloodstream but to release MMAE upon internalization into CD30-expressing tumor cells.
ADCETRIS was granted accelerated approval by the FDA in August 2011 and approval with conditions by Health Canada in February 2013 for two indications: (1) the treatment of patients with HL after failure of autologous stem cell transplant (ASCT) or after failure of at least two prior multi-agent chemotherapy regimens in patients who are not ASCT candidates, and (2) the treatment of patients with sALCL after failure of at least one prior multi-agent chemotherapy regimen. The indications for ADCETRIS are based on response rate. There are no data available demonstrating improvement in patient-reported outcomes or survival with ADCETRIS.
ADCETRIS was granted conditional marketing authorization by the European Commission in October 2012 for the treatment of adult patients with relapsed or refractory CD30+ Hodgkin lymphoma (HL): (1) following autologous stem cell transplant (ASCT), or (2) following at least two prior therapies when ASCT or multi-agent chemotherapy is not a treatment option. ADCETRIS is indicated for the treatment of adult patients with relapsed or refractory sALCL. See important safety information below.
ADCETRIS is being evaluated in more than 20 ongoing clinical trials across both corporate and investigator-sponsored studies. The trials are designed to broadly evaluate the potential of ADCETRIS in earlier lines of its approved indications as well as in many additional types of CD30-positive malignancies, including cutaneous T-cell lymphoma (CTCL), B-cell lymphomas and mature T-cell lymphomas (MTCL). For more information, visit www.clinicaltrials.gov. The clinical trials include:
   ALCANZA, a phase 3 trial in relapsed CD30-positive CTCL
   ECHELON-1, a phase 3 frontline trial in HL
   ECHELON-2, a phase 3 frontline trial in MTCL
   Phase 2 trial for relapsed or refractory CD30-positive non-Hodgkin lymphomas
   Phase 2 frontline HL in patients age 60 and older
   Phase 2 trial for CD30-positive non-lymphoma malignancies
Seattle Genetics and Millennium are jointly developing ADCETRIS. Under the terms of the collaboration agreement, Seattle Genetics has U.S. and Canadian commercialization rights and the Takeda Group has rights to commercialize ADCETRIS in the rest of the world. Seattle Genetics and the Takeda Group are funding joint development costs for ADCETRIS on a 50:50 basis, except in Japan, where the Takeda Group is solely responsible for development costs.
About Seattle Genetics
Seattle Genetics is a biotechnology company focused on the development and commercialization of monoclonal antibody-based therapies for the treatment of cancer. The company’s lead program, ADCETRIS (brentuximab vedotin), received accelerated approval from the U.S. Food and Drug Administration in August 2011 and approval with conditions from Health Canada in February 2013 for two indications. In addition, under a collaboration with Millennium: The Takeda Oncology Company, ADCETRIS received conditional approval from the European Commission in October 2012. Seattle Genetics also has four other clinical-stage ADC programs: SGN-75, ASG-5ME, ASG-22ME and SGN-CD19A. Seattle Genetics has collaborations for its ADC technology with a number of leading biotechnology and pharmaceutical companies, including AbbVie, Agensys (an affiliate of Astellas), Bayer, Celldex, Daiichi Sankyo, Genentech, GlaxoSmithKline, Millennium, Pfizer and Progenics, as well as ADC co-development agreements with Agensys and Genmab. More information can be found at www.seattlegenetics.com.
U.S. Important Safety Information
BOXED WARNING
Progressive multifocal leukoencephalopathy (PML): JC virus infection resulting in PML and death can occur in patients receiving ADCETRIS.
Contraindication:
Concomitant use of ADCETRIS and bleomycin is contraindicated due to pulmonary toxicity.
Warnings and Precautions:
   Peripheral neuropathy: ADCETRIS treatment causes a peripheral neuropathy that is predominantly sensory. Cases of peripheral motor neuropathy have also been reported. ADCETRIS-induced peripheral neuropathy is cumulative. Treating physicians should monitor patients for symptoms of neuropathy, such as hypoesthesia, hyperesthesia, paresthesia, discomfort, a burning sensation, neuropathic pain or weakness and institute dose modifications accordingly.
   Infusion reactions: Infusion-related reactions, including anaphylaxis, have occurred with ADCETRIS. Monitor patients during infusion. If an infusion reaction occurs, the infusion should be interrupted and appropriate medical management instituted. If anaphylaxis occurs, the infusion should be immediately and permanently discontinued and appropriate medical management instituted.
   Neutropenia: Monitor complete blood counts prior to each dose of ADCETRIS and consider more frequent monitoring for patients with Grade 3 or 4 neutropenia. If Grade 3 or 4 neutropenia develops, manage by dose delays, reductions or discontinuation. Prolonged (≥1 week) severe neutropenia can occur with ADCETRIS.
   Tumor lysis syndrome: Patients with rapidly proliferating tumor and high tumor burden are at risk of tumor lysis syndrome and these patients should be monitored closely and appropriate measures taken.
   Progressive multifocal leukoencephalopathy (PML): JC virus infection resulting in PML and death has been reported in ADCETRIS-treated patients. In addition to ADCETRIS therapy, other possible contributory factors include prior therapies and underlying disease that may cause immunosuppression. Consider the diagnosis of PML in any patient presenting with new-onset signs and symptoms of central nervous system abnormalities. Evaluation of PML includes, but is not limited to, consultation with a neurologist, brain MRI, and lumbar puncture or brain biopsy. Hold ADCETRIS if PML is suspected and discontinue ADCETRIS if PML is confirmed.
   Stevens-Johnson syndrome: Stevens-Johnson syndrome has been reported with ADCETRIS. If Stevens-Johnson syndrome occurs, discontinue ADCETRIS and administer appropriate medical therapy.
   Use in pregnancy: Fetal harm can occur. Pregnant women should be advised of the potential hazard to the fetus.
Adverse Reactions:
ADCETRIS was studied as monotherapy in 160 patients in two phase 2 trials. Across both trials, the most common adverse reactions (≥20%), regardless of causality, were neutropenia, peripheral sensory neuropathy, fatigue, nausea, anemia, upper respiratory tract infection, diarrhea, pyrexia, rash, thrombocytopenia, cough and vomiting.
Drug Interactions:
Patients who are receiving strong CYP3A4 inhibitors concomitantly with ADCETRIS should be closely monitored for adverse reactions.
For additional important safety information, including Boxed WARNING, please see the full U.S. prescribing information for ADCETRIS at www.seattlegenetics.com or www.ADCETRIS.com.
Certain of the statements made in this press release are forward looking, such as those, among others, relating to the company’s expectations for the addition of the label claims sought in the sBLA. Factors that may cause such a difference include that the submitted data are not sufficient to provide for approval of the claims in the sBLA. More information about the risks and uncertainties faced by Seattle Genetics is contained in the company’s 10-Q for the quarter ended March 31, 2013, filed with the Securities and Exchange Commission. Seattle Genetics disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contacts
Seattle Genetics, Inc.
Investors:
Peggy Pinkston, 425-527-4160
ppinkston@seagen.com
or
Media:
Tricia Larson, 425-527-4180
tlarson@seagen.com


Wednesday, May 1, 2013

Financing News: Proteus Digital Health Secures $62.5M Series F


Proteus Digital Health completes $62.5 Million financing. Proceeds to advance development of digital medicine products.
Full press release follows.
SOURCE: Proteus Digital Health
REDWOOD CITY, Calif.--(BUSINESS WIRE)—May 1, 2013, Proteus Digital Health, Inc., announced today that the company has completed a second closing of its Series F financing, raising $62.5 million in total. New corporate investor Oracle joins Otsuka, Novartis, Sino Portfolio and others in this funding round.
“By embedding Proteus technology into established, market leading products & services we are changing healthcare and empowering patients, physicians and researchers with digital technology.”
Proteus Digital Health is working to create a new category of products, services and data systems that have the potential to significantly improve the effectiveness of existing pharmaceutical treatments, leading to fundamentally new care paradigms. Called Digital Medicines, these new pharmaceuticals will contain a tiny sensor that can communicate, via a digital health feedback system, vital information about an individual’s medication-taking behavior and how their body is responding.
“The commitment of our strategic partners helps us to accelerate our mission,” said Andrew Thompson, CEO of Proteus. “By embedding Proteus technology into established, market leading products & services we are changing healthcare and empowering patients, physicians and researchers with digital technology.”
About Proteus Digital Health
Proteus Digital Health is pioneering a new category of products, services and data systems based on ingestible sensing. Its core technology—the digital health feedback system—provides an unprecedented view into an individual’s personal health choices and physiologic response, allowing patients to better manage their health and more effectively collaborate with caregivers and clinicians while enabling new information-based business models. Proteus has received a CE mark in Europe and FDA market clearance in the U.S. for its wearable and ingestible sensor devices. Headquartered in Redwood City, Calif., Proteus is privately held and funded by Carlyle, Essex Woodlands, Kaiser Permanente, Medtronic, Novartis, Otsuka, Oracle, ON Semiconductor and other investors. For more information please visit proteusdigitalhealth.com.
Trademark
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Contacts
Proteus Digital Health, Inc.
Robin Suchan, 415-946-1055
rsuchan@wcgworld.com