Seeking Marketing Manager-Los Angeles CA

Respected global corporation with offices in Los Angeles CA is seeking a Marketing Manager. Details follow.

TITLE: Marketing Manager

REPORTS TO: Director of Retail & Food Service (Director R&FS)

INDUSTRY: Seafood, Retail & Food Service

TO APPLY: email resume & cover letter to Recruiter Deb Kaufman, Deborah@healthcare-recruiting.com. Please put Marketing Manager in subject line.

LOCATION: Los Angeles CA

DESCRIPTION.

One of the world's leading seafood companies and largest producer of farmed salmon is seeking a Marketing Manager to support the growth and expansion of the company salmon products / brands by developing a marketing portfolio for both Retail & Food Service (R&FS) that leverages market research. To this end, the Marketing Manager develops the tools for the Key Account Managers (KAMs) to grow the business; with the objective to stay ahead of competitors on Point-Of-Sale (POS), new products, branding and species.

The Marketing Manager must stay abreast of the competitive environment, market trends, and world events that could impact commercial plans. Flexibility is essential for this position; the Marketing Manager must be able to adjust plans and strategies according to a variety of changing conditions, including logistical demands and management direction.

RESPONSIBILITIES:

·       Marketing. Manages, develops, and implements marketing plan(s) and marketing activities to maximize sales of an assigned brand/product.

·       Project Management. Manages projects to implement new brands and products; must be able to take a project and run with it at any stage.

·       Branding. Analyzes brand performance, brand competitiveness, and product trends in the marketplace. Develops strategies for assigned brand based on research and analysis. Create a brand for our VAP.

·       Sales Support. Work with sales team to identify and implement appropriate sales strategies with proper POS support.

·       Market Research. Conducts & analyzes market research and develops marketing plans for specific products, services, or business lines.

·       Competitive Scan. Reviews changes to the marketplace and industry and adjusts marketing plan accordingly.

·       Market Research Analysis. Make suggestions on marketing material that complements the current market research. Successfully interpret the marketing research information to utilize to its fullest potential

·       Packaging. Manage graphic designer, to participate in creating packaging for new items

·       New Product Development. Work with Director of R&FS on research and development of innovative products

·       Vendor Management. Work with printers, and negotiate cost of printed material; manage freelance designers; and work with the marketing research firm collecting information.

QUALIFICATIONS:

·      Requires a bachelor's degree with 5-7 years of experience

·      CPG, food service and retail background experience a plus.

·       Branding. Experience in implementing, establishing and positioning new brands a plus; experience in planning/executing a comprehensive product launch preferred. Track record of successful brand management and new brand development. Experience with brand positioning and repositioning.

·       Familiar with a variety of the field's concepts, practices, and procedures.

·       Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks.

·       A wide degree of creativity and latitude is expected. Strong analytical and problem solving skills. 


·       Proven communication skills, both written and verbal, to clearly and concisely communicate within all levels of the organization as well as with external partners and agencies/vendors

·       Highly organized, strong project manager with ability to multi-task and prioritize for optimal project execution. High degree of ownership and initiative