TITLE:
Senior Account Executive/Account Supervisor
REPORTS TO: Managing Director
AGENCY: Lane PR, www.lanepr.com
LOCATION: NYC
SECTOR(s): B2B, Consumer, and/or Technology
TO APPLY: email resume to our recruiter, Deb Kaufman, at Deborah@healthcare-recruiting.com
This staff member is directly responsible as a Team Manager/Team Leader
for the overall quality of work on multiple client accounts. S/he possess a broad range of proven
client service and people relationship
skills, and is dedicated to ensuring the agency provides the highest quality
services to clients. S/he is responsible
for meeting client objectives within budget and provides input to the
management team on agency matters. S/he
also assures the growth and success of team members and upholds the core values
of LANE.
SKILLS
Client services: Provides strategic
long-range counsel to clients, using a broad understanding of their business
and all facets of marketing communications to advance the scope of work. Is
viewed as the go-to person and a trusted advisor for the senior client. Takes responsibility for all budget issues
related to accounts, including profitability.
Media relations: Trains,
supervises and directs team members in the development and retention of solid
relationships with a broad range of media.
Generates plans for media outreach and strategy. Manages senior level media relationships with
a range of media, and continually expands the network. Pitches top-tier contacts and regularly
place stories. Trains and coaches
company spokesperson on working with the media.
Digital Media: Demonstrates a
solid understanding of digital media practices.
Successfully advises clients and implements effective strategies that
shape the online conversation to achieve business goals. Is skilled at data analysis
and able to articulate plans based on findings.
Content Development: Trains teams on
methods of writing, pitching and presenting.
Is viewed as an exceptional writer, editor and overall
communicator. Writes media strategy
plans, all press materials, editorials and contributed articles, speeches and
position papers.
Research: Oversees PR
research and information gathering to support client initiatives. Uses data analysis and methods to inform
clients and teams. Can facilitate focus
groups and survey methods. Actively pursues business and industry knowledge via
reading and personal interest to proactively support clients.
Administrative: Demonstrates
superior organization skills. Completes
time accounting efficiently. Is
accountable for all budget issues and manpower planning for accounts. Conscientiously manages agency
resources. Ensures growth opportunities
are identified. Responds in a timely
manner to requests for information.
Leadership/team building: Is dedicated to
building effective relationships with clients and staff. Exhibits consistent, thoughtful, example
setting behavior on a daily basis. Effectively delegates tasks and trains teams
resulting in solid work. Is widely
trusted and viewed as a problem solver.
Negotiates on behalf of the agency.
Actively participates in agency leadership opportunities.
New business: Consistently
generates new business leads. Leads the
proposal process, reporting and follow-up.
Is a member of the Business Development Team.
MEASURABLES
Productivity: Achieves
70% chargeability
Portfolio Management: Manages a client portfolio of $55,000 per month
in billing.
Salary Range: Salary
ranges are administered commensurate with experience
Education:
Bachelors degree in marketing, communications or related field is
required, an advanced degree preferred
Experience:
·
TITLE DOE. SAE: 3-5 years; for AS 5-7 years. Prior PR agency
experience required.
·
Comprehensive understanding of, and experience in, developing and
executing successful PR/media relations, social media and integrated
communications strategies and tactics
·
Experience in: B2B, finance, consumer and/or tech PR preferred
·
Excellent interpersonal and communications skills, verbal and written
·
Superior organizational skills and attention to detail
·
Must be able to multi-task and manage multiple projects at a time
·
Demonstrated capability in budget development and management, able to
“roll up your sleeves” and perform tactical assignments (writing and media
relations/pitching) as well as operate strategically – i.e., delegating
assignments and supervising a team
