Leading, global medical device corporation in Orange County CA is seeking a full-time social media & PR/marcomm freelancer for an onsite, 8 week assignment, starting in June 2012. Details are below. If interested, please email Deb Kaufman directly with your resume and med device experience, at erxhealthcare@hotmail.com
Full information is below.
TITLE:
Social Media & Marketing Communications/PR Manager - Full Time Freelancer
EMPLOYER: Medical Device Corporation (global, publicly traded)
LOCATION: Orange County, CA
REPORTS TO: VP
Marketing
FREELANCE OPPORTUNITY, 8 weeks,
starting ASAP/June 2012
TO APPLY: email resume that details any/all medical device social media/digital strategies & PR/marcomm experience to: Deb Kaufman erxhealthcare@hotmail.com
THE POSITION
Eight week onsite full-time opportunity for a
skilled integrated communications and social media/digital strategies practitioner who is a
self-starter, independently accountable and able to drive projects from
inception to completion.
Freelancer should possess well-honed skills in
the full range of PR/communications strategies and tactics (press releases,
media relations, collateral development, sales management support programs)
with a strong focus on developing/integrated compelling social media and interactive
strategies and solutions. This professional will be a strategic
thinker who understands social media’s role and impact, and will have demonstrated experience in the development and execution of social media
campaigns/online marketing.
The Freelancer will have a passion for innovation
and delivering broad-based PR/strategic communications and digital marketing
solutions; will be a strong writer, able to develop compelling social media content; and are as hands-on as they are creative/strategic. A supreme
project management orientation is essential as well as an ability to instill
trust and confidence across a wide variety of programs and with multiple department contacts.
THE RESPONSIBILITIES
Includes, but not limited to the following:
Ÿ
Lead/own projects; independently accountable
Ÿ
Develop, oversee and manage sophisticated PR,
communications and social media/digital projects
Ÿ
Develop and execute online strategies, including
writing strategic and creative content and researching competitors
Ÿ
Monitor, measure and report performance on builds
and campaigns; regularly monitor and create ROI and performance reports for PR,
communications and social media
Ÿ
Understand basic research techniques and
methodologies and use them to support development/execution of campaigns
Ÿ
Exhibit strong understanding of the PR/communications,
digital landscape, and online measurement and analytics
Ÿ
Design and implement directly or through vendors
relationships, online advocacy efforts
Ÿ
Monitor PR and social media channels on a daily
basis for latest trends and case studies; and maintains a deep knowledge of
social media channels and effective strategies to maximize engagement of online
audiences
Ÿ
Train/educate marketing members on social media
channels and best practices; strategize with and educate the management team
and others across the company on incorporating relevant social media techniques
into the corporate culture and into all of the company’s products and services
THE ESSENTIALS
Education:
Bachelors degree in marketing, communications or
related field is preferred
Experience:
Ÿ
3-5+ years PR, marketing or advertising agency
experience; interactive and social media/digital strategies a must; medical
device experience strongly preferred
Ÿ
Must exhibit a demonstrated track record of
developing and executing successful PR/media relations, online marketing and
social media programs, and have knowledge of monitoring and analytical tools
with an ability synthesize data
Ÿ
Comprehensive understanding of online marketing
(including social and new media), email marketing and website functionality
Ÿ
Excellent interpersonal and communications
skills, verbal and written
Ÿ
Superior organizational skills and attention to
detail
Ÿ
Must be able to multi-task; strong project
management skills; and able to manage multiple projects at a time
Ÿ
Passion for healthcare industry.
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