Survey: MedTech Industry Social Media/Digital Trends

New survey by Grey Matter Marketing, designed to poll medical device/medical technology executives about social media/digital trends & utilization. Survey closes on 5/15/2013.

The survey can be accessed at: http://tiny.cc/5eq3vw

Full press release follows.

SOURCE: Grey Matter Marketing, www.greymattermarketing.com

                                                                                           

Contact: Joanna Rice

Grey Matter Marketing

Director of Public Relations

951-751-1858

joanna@greymattermarketing.com

GREY MATTER MARKETING LAUNCHES INDUSTRY-WIDE

MEDICAL TECHNOLOGY DIGITAL MARKETING SURVEY

Santa Barbara, Calif. (April 30, 2013) -- Medical technology firms are increasingly integrating social media/digital strategies into their sales and marketing and product development business strategies. To better understand how the medical technology industry is addressing and utilizing social media, while navigating the regulatory challenges, Grey Matter Marketing, a full-service medical technology-focused marketing agency, is rolling out a digital marketing survey designed to poll medical technology marketing/sales executives about how they are leveraging the potential of social media to engage and learn from patients and professionals, as well as how to develop a compliant yet results-driven social media program. Grey Matter Marketing will cull the survey results into an industry guide designed specifically for medical technology marketing professionals. 

The 10-minute survey closes on May 15, 2013 and can be accessed at, http://tiny.cc/5eq3vw.

According to Holley Malia, President & CEO of Grey Matter Marketing, “The survey results will help medical technology professionals better understand how their company compares to others when it comes to aligning digital marketing strategies with strategic business goals. The outcome will also provide the supporting evidence needed to recommended specific digital marketing strategies to colleagues.”

“The medical technology industry is poised to further embrace and exploit digital marketing,” added Valerie Barro, Adjunct Marketing Professor in the department of Finance, International Business and Marketing, Santa Barbara City College, and principal architect of the survey. “Medical technology firms are making strides to leverage online media as a cost-effective marketing engagement tool and a channel to identify perceptions of their products and brands in the marketplace. Our survey is designed, in part, to investigate how med tech firms perceive the influence of digital marketing with such factors as persuading patients in treatment selection."

To thank participants for their time, those who complete the survey will receive:

·    First access to the full survey results.

·    The 10+ page industry guide “Digital Marketing Strategies for Medical Technology Companies”

·    The opportunity to be publicly quoted in, or submit a case study to, the final report.

“Survey participants interested in learning more about digital marketing as it relates to medical technology companies – including the latest trends, ROI, and how to sell-in digital marketing to the management team – can also request a risk-free digital marketing briefing,” said Ms. Malia.  “Contact us with the subject ‘Digital Survey’ to set up a phone consultation.”

“Grey Matter Marketing knows that industry leaders need to stay on top of the latest trends and best practices, and we want to help. Be the first to know important digital marketing strategies for medical technology companies by participating in our survey,” said Ms. Malia.

About Grey Matter Marketing

Grey Matter Marketing is an award-winning, full-service healthcare marketing agency based in Santa Barbara, California working with innovation-focused companies and VC firms to build their brand story. We move products and services across specialties, around the globe, and firmly into industry standards. We bring clarity to the intricate issues facing the healthcare market to deliver solutions that enable company brands to build strong connections with providers and patients.

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Bioscience Report Ranks Midwest as Biotech Industry Leader

iBIO and Ernst & Young release report that reveals Midwest as the most vibrant Bioscience hub in the United States. Illinois has the largest number of biotechnology companies, and leads the way in employment, corporate profitability, employee wages and growth in Midwest.

Full press release follows.

SOURCE: iBIO, www.ibio.org

2013 BIO International Convention

CHICAGO--(BUSINESS WIRE)—April 22,2013—iBIO President and CEO David Miller today announced that a new independent study has ranked the Midwest at the top of the nation’s biotechnology industry, and Illinois is at the core of the most vibrant bioscience hub in the United States. The announcement was made to the world biotechnology community at the BIO International Convention in Chicago and cites ''The Economic Engine of Biotechnology in Illinois,'' a new report from iBIO and the Illinois Science and Technology Coalition, conducted by Ernst & Young LLP.

“This comprehensive report by Ernst & Young quantifies the size and scope of our Illinois biotech sectors and their profound impact on job and tax contributions here,” said David Miller. “The report shows not only that Illinois is a remarkably diversified biotech powerhouse, but also that our state is at the heart of a Midwest region that easily holds its own with either coast.”

The report demonstrates that Illinois stands out as a significant player in the biotechnology industry in three ways. First, Illinois is at the core of the most vibrant bioscience cluster in the United States; second, biotechnology is a critical component and driver of the state’s economy; and third, the State of Illinois is committed to fueling this growth and advancing the biotechnology industry.

The Midwest Super Cluster, which includes Illinois and the surrounding eight-state region, surpasses California and the East Coast in biotechnology-related employment, number of establishments and research and development expenditures according to “The Economic Engine of Biotechnology in Illinois.” 

The report offers four key findings:

•   Within the Midwest Super Cluster there are more than 16,800 biotechnology establishments employing more than 377,900 people. By comparison, California has 7,500 biotechnology establishments that employ 230,000 people, and the East Coast cluster employs 253,000 among its approximately 7,100 biotechnology establishments.

•   The overall economic output of Illinois' biotechnology industry is more than $98.6 billion with 81,000 direct jobs and more than 3,500 biotechnology companies in the state. In fact, Illinois residents employed by biotechnology companies earn up to 91 percent more than the average Illinois resident. The biotechnology industry in Illinois has demonstrated the strongest revenue growth in recent years among all of the states analyzed in this study, an average annual growth of 13.3 percent.

•   During the past decade, the top seven universities in Illinois have steadily increased their research and development expenditures, creating new opportunities for biotech startups. Expenditures have nearly doubled since 2001, growing from $727 million to more than $1.3 billion.

•   The ability to secure early-stage funding is spurring innovation and growth among startup biotechnology companies in Illinois. Venture capital funding in Illinois has seen a 209 percent increase between 2009 and 2012.

“Ernst & Young is committed to helping the Midwest become one of the top biotechnology communities in the world,” said Ernst & Young’s Midwest Health Sciences Leader Jo Ellen Helmer. “To succeed, our region must continue to invest in the industry and increase collaboration and partnerships, as well as facilitate ongoing research, recruit the talent needed to ensure growth and emphasize the ease and ability to secure early-stage funding.”

Ernst & Young LLP conducted direct interviews with senior industry leaders throughout the Midwest region to create the report. Data was also gathered from reports by Battelle Memorial, information from the Bureau of Labor Statistics, the National Science Foundation, various university technology transfer offices, biotechnology organizations, publicly available data sources and reports, as well as proprietary databases. The nine-state Midwest Super Cluster includes Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Ohio and Wisconsin. Dan Shoenholz, a Principal in Ernst & Young’s Life Sciences Commercial Advisory Services Practice, led the study.

The full report may be viewed at www.ibio.org/illinoisbiotechreport.

About iBIO

iBIO, which commissioned the study, aims to make Illinois and the surrounding Midwest one of the world’s top life sciences centers, a great place to do business and a great place to grow new technology ventures. iBIO advocates for sound public policy at the local, state and federal levels, improves our region’s ability to create, attract and retain businesses, and orchestrates industry involvement to help restore America’s leadership in math and science education.

www.ibio.org

Contacts

iBIO
AJ Pace, 312-422-4979
ajpace@ibio.org
or
for Ernst & Young LLP
Kelley Yoder, 312-447-2575
kelley@reputationpartners.com

Free Marketing Consult for Medical Device Firms @ SAGES 2013

Free Marketing Consultation for Medical Device Firms

Grey Matter Marketing, www.greymattermarketing.com -  is offering a risk-free “test drive” marketing consult at the Society of American Gastrointestinal & Endoscopic Surgeons (SAGES) Annual Meeting, April 17-20, 2013 in Baltimore, MD. We are scheduling 1:1 meetings with Holley Malia, Grey Matter Marketing’s President & CEO, to discuss and provide free counsel on your most pressing marketing concerns. If you are not planning on attending SAGES this year & are interested in scheduling a consult, please email me directly at deb@greymattermarketing.com.

To view the free test drive details, please visit the link at http://www.greymattermarketing.com/contact-us/test-drive-us

Full information below.

Are you fully leveraging the right critical marketing channels to help drive measurable and meaningful business results to survive and thrive in the new market landscape?

The Affordable Care Act and a more strenuous regulatory process are driving significant changes in the healthcare industry. Hospitals and physicians are challenged to increase efficiency, reduce costs and improve quality of care. Medical device companies are scrambling to find ways to stay profitable and innovate. For both, the business models are undergoing a profound disruption.

Successful medical device companies will be the ones who become as cost-effective as possible and bring the most value to the customer. The only way to do that is to understand your audience, so you have to learn their needs, desires and frustrations.

The explosion of digital/web/social media provides the platform to uncover these key insights and reach more of the right people at the right place and time. If a company is not engaged in the places and the discussions their customers are, it doesn’t mean it isn’t happening. It just means it’s happening without them.

Grey Matter Marketing is offering a risk-free “test drive” marketing consult at the Society of American Gastrointestinal & Endoscopic Surgeons (SAGES) Annual Meeting, April 17-20, 2013 in Baltimore, MD. We are scheduling 1:1 meetings with Holley Malia, Grey Matter Marketing’s President & CEO, to discuss and provide free counsel on your most pressing marketing concerns.

Representative risk-free assessment projects you can address with Holley include:

o   Social Media Scan.  Comprehensive marketing-based evaluation of your company’s website, SEO and social media presence.

o   Listening Exercise. Survey on how your product/service/brand is perceived in the marketplace.

o   Marketing Communications Audit. Review of your collateral, advertising, tradeshow presence and other communication vehicles.

TO SCHEDULE YOUR FREE MARKETING CONSULTATION with Holley Malia at SAGES and/or by phone, please email deb@greymattermarketing.com, to let us know the date/start time that will work for you to schedule this invaluable consultation.