New survey by Grey Matter Marketing, designed to poll medical device/medical technology executives about social media/digital trends & utilization. Survey closes on 5/15/2013.
The survey can be accessed at: http://tiny.cc/5eq3vw
Full press release follows.
SOURCE: Grey Matter Marketing, www.greymattermarketing.com
Contact: Joanna Rice
Grey Matter Marketing
Director of Public
Relations
951-751-1858
GREY MATTER MARKETING
LAUNCHES INDUSTRY-WIDE
MEDICAL TECHNOLOGY DIGITAL
MARKETING SURVEY
Santa
Barbara, Calif. (April 30, 2013) -- Medical technology firms are increasingly integrating
social media/digital strategies into their sales and marketing and product
development business strategies. To better understand how the medical
technology industry is addressing and utilizing social media, while navigating
the regulatory challenges, Grey Matter Marketing, a full-service medical
technology-focused marketing agency, is rolling out a digital marketing survey designed to poll medical technology
marketing/sales executives about how they are leveraging the potential of social media to
engage and learn from patients and professionals, as well as how to develop a
compliant yet results-driven social media program. Grey Matter Marketing
will cull the survey results into an industry guide designed specifically for medical technology marketing
professionals.
The 10-minute survey closes on May
15, 2013 and can be accessed at, http://tiny.cc/5eq3vw.
According to Holley Malia,
President & CEO of Grey Matter Marketing, “The survey results will help
medical technology professionals better understand how their company compares
to others when it comes to aligning digital marketing strategies with strategic
business goals. The outcome will also provide the supporting evidence needed to
recommended specific digital marketing strategies to colleagues.”
“The medical
technology industry is poised to further embrace and exploit digital
marketing,” added Valerie Barro, Adjunct
Marketing Professor in the department of Finance, International Business and
Marketing, Santa Barbara City College, and principal architect of the survey.
“Medical technology firms are making strides to leverage online
media as a cost-effective marketing engagement
tool and a channel to identify perceptions of their products and brands in the
marketplace. Our survey is designed, in part, to investigate how med tech firms
perceive the influence of digital marketing with such factors as persuading
patients in treatment selection."
To thank participants for
their time, those who complete the survey
will receive:
· First
access to the full survey results.
· The
10+ page industry guide “Digital
Marketing Strategies for Medical Technology Companies”
· The
opportunity to be publicly quoted in, or submit a case study to, the final
report.
“Survey participants
interested in learning more about digital marketing as it relates to medical
technology companies – including the latest trends, ROI, and how to sell-in
digital marketing to the management team – can also request a risk-free digital
marketing briefing,” said Ms. Malia. “Contact us with the
subject ‘Digital Survey’ to set up a phone consultation.”
“Grey Matter Marketing
knows that industry leaders need to stay on top of the latest trends and best
practices, and we want to help. Be the first to know important digital
marketing strategies for medical technology companies by participating in our
survey,” said Ms. Malia.
About
Grey Matter Marketing
Grey Matter Marketing is an award-winning, full-service
healthcare marketing agency based in Santa Barbara, California working with
innovation-focused companies and VC firms to build their brand story. We move
products and services across specialties, around the globe, and firmly into
industry standards. We bring clarity to the intricate issues facing the
healthcare market to deliver solutions that enable company brands to build
strong connections with providers and patients.
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