Marketing Mgr Food Sector Los Angeles

Seeking a Marketing Manager in Los Angeles. Full details follow!

TITLE: Marketing Manager

REPORTS TO: Director of Retail & Food Service (Director R&FS)

INDUSTRY: Seafood, Retail & Food Service

LOCATION: Downtown Los Angeles

TO APPLY: email resume and cover letter to Recruiter, Deborah Kaufman, at deborah@healthcare-recruiting.com

DESCRIPTION:

One of the world's leading seafood companies and largest producer of farmed salmon is seeking a hands-on Marketing Manager.  The emphasis of this position is developing brand(s) and creating additional margin through these brand(s).  This position requires a hands-on approach with the marketing manager being very active in all facets.   A marketing portfolio will need to be created for both Retail & Food Service (R&FS) that leverages market research. To this end, the Marketing Manager develops the tools for the Key Account Managers (KAMs) to grow the business; with the objective to stay ahead of competitors on Point-Of-Sale (POS), new products, branding and species.

The Marketing Manager must stay abreast of the competitive environment, market trends, and world events that could impact commercial plans. Flexibility is essential for this position; the Marketing Manager must be able to adjust plans and strategies according to a variety of changing conditions, including logistical demands and management direction.

RESPONSIBILITIES:

·       Marketing. Develops and implements marketing strategy, plan(s) and activities to maximize sales of an assigned brand/product. Including all elements of marketing such as but not limited to advertising, websites, social media, etc. Actively participate in every aspect of the plan using previous work experience.

·       Budget. Develops annual budget for execution of marketing strategy.

·       Project Coordination. Coordinates projects to implement new brands and products; must be able to take a project and run with it at any stage; strong project management skills required.

·       Market Research. Successfully interpret purchased and self-collected market intelligence to:

o   Develop brand concept & positioning.

o   Develop marketing plans for specific products, services, or business lines.

o   Reviews changes to the marketplace and industry and adjusts marketing plan accordingly.  Measuring success of strategies and proposes timely modifications to address shortcomings.

o   Make suggestions on marketing material.

o   Branding. Using the market research and other means analyzes brand performance, brand competitiveness, and product trends in the marketplace. Develops strategies for assigned brand based on research and analysis. Potential create a brand for our VAP.

·       New Product Development. Work with Director of R&FS on research and development of innovative products.

·       Packaging. Coordinate with graphic designer, to participate in creating packaging for new items and updating existing packaging.

·       Sales Support. Work with sales team to identify and implement appropriate sales strategies with proper POS support.

·       Vendor Administration.  Is point of contact with agencies, freelance designers & printers on creative development and negotiating cost.  Work with the marketing research firm collecting information.

QUALIFICATIONS:

·       Requires a bachelor's degree in Marketing with 5-7 years of experience. Additional training a plus.

·       Most recent work experience in marketing with a company of USD 50 million in annual sales.

·       CPG, food service and retail background experience required, and must be clearly visible on resume.

·       A background in food required, perishable a plus.

·       Planning. Experience in creating marketing plans & budgets required.

·       Branding. Experience in implementing, establishing and positioning new brands. Experience in planning and executing a comprehensive product launch. Track record of successful brand management and new brand development. Experience with brand positioning and repositioning.

·       Familiar with a variety of the field's concepts, practices, and procedures.

·       Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks.

·       A wide degree of creativity and latitude is expected.  Must be a self-starter and able to work independently.

·       Problem solving skills required.

·       Proven communication skills, both written and verbal, to clearly and concisely communicate within all levels of the organization as well as with external partners and agencies/vendors.

·       Highly organized, strong project manager with ability to multi-task and prioritize for optimal project execution. High degree of ownership and initiative.

·       Willing & able to travel nationally and internationally approximately 25% of the time.